Customer 360
A unified, real-time view of every customer across all channels — connect fragmented data into one profile that powers personalisation, service and loyalty.
What is Customer 360?
Customer 360 at MindCraft Solution unifies the scattered data about each customer — orders, browsing, service, loyalty, marketing — into a single, reliable profile. With one trustworthy view across online and offline channels, your teams can personalise, serve and retain customers far more effectively.
Fragmented customer data is the root of poor personalisation and disjointed service. We build the identity resolution, data integration and unified profile — a customer data platform foundation — that brings it all together cleanly, with the governance and consent management that responsible use requires.
The unified profile then powers everything downstream: personalisation, segmentation, recommendations, service and analytics — so every team works from the same complete picture of the customer.
What Customer 360 includes
Everything you need to take customer 360 from idea to a dependable, owned capability.
Identity resolution
Match and merge records into one profile per customer.
Unified customer profile
A single, real-time view across online and offline.
Data integration
Connect commerce, CRM, service, loyalty and marketing data.
Segmentation & audiences
Build segments and audiences from the unified data.
Consent & governance
Privacy, consent and data-quality controls built in.
Activation
Feed the profile to personalisation, marketing and service.
Outcomes we target
Typical results from MindCraft retail & Commerce engagements.
Our delivery model
A clear, low-risk path from first call to a running, optimized solution.
- 1
Map data sources
We inventory your customer data across systems and channels.
- 2
Resolve & unify
We build identity resolution and the unified profile model.
- 3
Govern
We add consent, privacy and data-quality controls.
- 4
Activate
We feed the profile to the teams and tools that use it.
From problem to outcome
The pressures we see in retail & Commerce — and how we fix them.
- Challenge
Generic, low-converting experiences
How we solve itPersonalized recommendations for every shopper.
- Challenge
Stockouts and costly overstock
How we solve itDemand forecasting by SKU and location.
- Challenge
Disconnected online & in-store data
How we solve itA unified Customer 360 across channels.
The stack we use
What you get
Concrete, owned artifacts — not just advice.
- Identity-resolution & profile model
- Customer data integration
- Segmentation & audiences
- Consent & governance
- Activation integrations
Questions, answered
Through identity resolution — matching on email, phone, loyalty IDs and behavioural signals — to merge records into one profile, with rules to handle ambiguity and avoid false merges.
It provides the core of one — a unified, governed customer profile you can activate. We can build on a CDP platform or assemble the capability on your data stack, whichever fits.
Consent and governance are built in — we track consent, control data use accordingly, and design to GDPR and similar regulations, so unified data is used responsibly.
Power personalisation, segmentation, recommendations, smarter service and accurate analytics — everything downstream improves when it runs on one complete, trustworthy customer view.
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Ready to talk about Customer 360?
Tell us where you are and what success looks like. We'll bring the right people, stack and plan — and reply within one business day.